Revenues for mobile displays soar

April 16, 2014 // By Jean-Pierre Joosting
Increasing demand for mobile displays, and greater demand for higher resolution and lower power consumption lead to a shift in the flat panel display market, according to the latest NPD DisplaySearch Quarterly Worldwide FPD Shipment and Forecast Report.

Since 2006, LCD TV has accounted for the largest share of flat panel display (FPD) revenues; however, in 2014, mobile displays are expected to take the lead. The combined FPD revenues from mobile PCs and mobile phones will surge to 42 percent of total global FPD revenues in 2014, surpassing LCD TV panels at 37 percent.

It used to be that the larger display area and comparatively higher unit prices of LCD TV panels boosted the associated revenues, but the market for mobile devices has expanded, with more demanding specifications such as high resolution, slim and more lightweight form factors, wider view angle requirements and lower power consumption. The emergence of premium LTPS and OLED displays are also boosting mobile display revenues.

Source: NPD DisplaySearch Quarterly Worldwide FPD Shipment and Forecast Report.

While mobile phones, mobile PCs, automobile monitors, public displays, and OLED TVs grow, display revenues for LCD TVs, plasma TVs, digital still cameras, and amusement devices will decline. The decline in LCD TV revenue is especially sharp, due to price erosion of 40-inch and larger panel sizes.

LCD TV panel revenues are expected to fall from $53 billion in 2013 to $49 billion in 2014. At the same time, mobile PC display revenues are expected to climb from $20.3 billion to $21.2 billion in 2014 and mobile phone displays from $28.9 billion to $33.6 billion.

Because of the shift in the market toward mobile devices, FPD makers are now turning their focus to small and medium displays, reports NPD DisplaySearch. This situation is especially apparent in China, where there are growing numbers of new LTPS and OLED fabs. On the other hand, panel makers in China are starting to use Gen 8 and other larger fabs to produce greater numbers of panels for small and medium-sized handheld devices. This could put further pressure on the TV supply chain already in decline, eroding margins and making TVs a less