A visitor survey conducted in partnership with Philips and the National Museum for Science and Medicine in The Netherlands, the Boerhaave Museum in Leiden has revealed that as many as 70 percent of people prefer to receive information on their mobile devices tailored to their location when visiting a museum or exhibition.
The survey was undertaken at an exhibition at the Dutch museum which is a pilot project for Philips’ LED-based connected lighting system for indoor positioning.
Visitors to the Boerhaave Museum are given a tablet with a pre-installed app containing rich multimedia content about the exhibits. Acting as positioning beacons, the individual lighting fixtures transmit their location to the table's camera which triggers the app at specific locations.
The survey revealed that:
- 67% of visitors liked the fact that the tablet automatically provided additional relevant information at the various information points
- 63% of visitors said that the tablet made the visit to the exhibition more enjoyable and interesting
- 50% of visitors aged under 50 said they would visit museums and exhibitions more often if there were tablets available to provide additional information or to guide them around a special route.