The Vuforia 3.0 SDK will feature Smart Terrain™, a 3D reconstruction capability that brings a new level of interactivity to augmented reality (AR) experiences. Additionally, Qualcomm announced a major enhancement to Vuforia object recognition technology that will soon be available to select developers in a beta program.
Qualcomm first demonstrated this type of technology on mobile by unveiling Smart Terrain technology with a depth-aware camera at the Qualcomm® Uplinq™ conference in September 2013. The Vuforia 3.0 SDK will bring Smart Terrain to existing smartphone and tablet devices and will utilize existing cameras. Apps powered by Smart Terrain can enable users to create their own play space where game characters interact with the physical world in ways not experienced before; characters can navigate around, collide with and jump over objects in the user's environment. This technology represents a major breakthrough for AR experiences, bringing a new level of interactivity and authenticity to users.
Also, McDonald's is the first global brand to use the Smart Terrain capability in a commercial application. The McDonald's GOL! Mobile App is a virtual trick-shot challenge soccer game powered by the Vuforia platform and developed by Trigger and DDB Chicago that enables digital gameplay within real-world environments.
"Our digital vision at McDonald's is to bring an entirely new level of everyday convenience and fun to the world, and this Vuforia app is just one example of how we are bringing fun to our customers' lives," said Atif Rafiq, McDonald's Chief Digital Officer. McDonald's has announced that the app will be available worldwide on iOS and Android on May 26.
Vuforia object recognition technology has been significantly enhanced to support toys including vehicles and action figures. This capability will address the growing need of the toy industry to develop new play interactions that combine mobile devices with physical toys. With Vuforia toy recognition, toy manufacturers and game developers can build a variety of new experiences. For example, kids