Hughes Europe and AirTight Networks to offer secure Wi-Fi to retail

March 12, 2014 // By Jean-Pierre Joosting
Hughes Europe has teamed with AirTight Networks to offer retailers a secure managed Wi-Fi service that combines PCI wireless scanning and social analytics.

HughesON™ Managed Wi-Fi claims to be the first Wi-Fi access and security offering in Europe designed specifically for retail enterprises with distributed outlets.

Combining Wi-Fi access with PCI compliance, wireless security, social integration and analytics, HughesON™ not only enhances the user experience but adds value to the business by supporting progressive marketing capabilities, including loyalty programmes.

"An IT director who does not have a marketing manager's ear — and an accompanying buy-in on infrastructure investments — will not last long in today's enterprises," said Simon Hollister, director, EMEA at AirTight. "Marketing teams have the biggest budgets today and now marketing, store operations and IT can collaborate on a Wi-Fi project, turning it from a cost centre to a revenue driver."

The Social Analytics feature enables customers to access the Internet via their existing social media accounts, including Facebook, Twitter, LinkedIn or Google +, and allows a retailer to maintain a relationship with its customers after they've left the store. Triggered e-Vouchers can be sent automatically to reward loyal returning customers or to entice the infrequent shopper and advertising links can quickly be established to launch new products or increase popularity.