Consumer-driven surveillance takes shape

September 03, 2014 // By Julien Happich
Although recording a crime does not prevent it from happening, banks, shop owners, city administrators and law enforcement agencies all take for granted that more video surveillance equals more security.

And despite the fact that constant surveillance exerts an unwanted bias on society or may even lead to abuses, taking its toll on civil liberties, security is successfully sold all over the world in the shape of HD camera units with video analytics ( see The future of video surveillance is hyperspectral).

Increasingly, the same all-out surveillance SciFi scenarios that would chill most citizens are softly redefined from a consumer's perspective, with more and more companies trying to seduce us with self-inflicted video surveillance, for the sake of feeling more secure or just to keep a tab on everything and everyone at home.

With its Blink Kickstarter project, Boston-based Startup Immedia Semiconductor is hoping to bring HD video surveillance to the masses.

Only a few hours short of the campaign’s completion, the company’s battery-operated and WiFi-connected HD home monitoring & alert system had reached nearly a million US dollars from over 6,000 backers, nearly five times its initial USD 200,000 goal.

Immedia Semiconductor was launched in 2009 by a team of video processing and compression experts, three co-founders out of four having performed leading roles at Broadcom’s consumer electronics group, itself formed through the acquisition of their previous startup Sand Video.

Prior to that, CEO and Co-founder Peter Besen, VP of Sales and Marketing and Co-founder Don Shulsinger, as well as CTO and Co-founder Stephen Gordon had worked together in 1991 startup Pixel Magic that they sold to Oak Technology four years later.