Wi-Fi is ‘open’ for business, which is good news for mobile subscribers
“Amenity Wi-Fi, those access points and networks that are intentionally shared, is on the increase in markets around the world, driven by consumer demand for connectivity on the go. Businesses of all shapes and sizes are transforming themselves into Wi-Fi hotspots. Wi-Fi has become essential for businesses to attract customers and market services in-store. This rapidly growing network of available hotspots also presents a huge opportunity for mobile operators to extend capacity-reach and ensure seamless connectivity for their subscribers."
“Amenity Wi-Fi falls into a number of categories – from entirely open and requiring no action from the user to completely locked down by a password that is only individually shared with trusted users. Increasingly, making Wi-Fi easily available is becoming the preferred model for businesses and other organisations."
“In London, for example, Oxford Street is full of venues offering different kinds of Wi-Fi access. Topshop’s flagship store on Oxford St provides customers with free Wi-Fi as do retailers John Lewis, Marks & Spencer, Nike and UniQlo. But this model isn’t restricted to retailers Barclays Bank has announced the rollout of Wi-Fi hotspots across 1,500 UK branches. Large retailers and banks don’t want to manage vast amounts of passwords but they have made a conscious decision to make Wi-Fi easily accessible. This is being copied by the smaller chains and independents because they also see the value of offering Wi-Fi to customers."
“From a mobile operator’s point of view, an amenity Wi-Fi strategy allows them to ensure an 'always best connected' experience for subscribers, removing any unexpected costs associated with mobile data usage, or a reluctance to access Wi-Fi because of unreliable connectivity or slow data speeds. Disparate Wi-Fi networks acting independently may not offer an operator a carrier-grade solution, but when the world’s amenity Wi-Fi is carefully curated and scrutinised for quality and reliability, it delivers on QoE and extends capacity reach further than any cellular network in operation today.”
- Devicescape finds Wi-Fi consumption drives appetite for cellular data
- Improved customer experience a big push for Carrier Wi-Fi
- Carrier Wi-Fi to grow rapidly to 8 billion USD
- Li-Fi communication module wirelessly transfers data at 1-Gbps
- Software defined mobile network targets 3.5-billion people with no mobile coverage
- Pragmatic innovation at Mobile World Congress
- Next generation hotspot Wi-Fi to raech $150 billion in operator revenue by 2018
- Report: DAS, small cells and WiFi fight for the $3.5B in-building wireless market
- Wireless Broadband Alliance now has 100 members
- Operators approve Wireless Broadband Alliance interoperability compliance program for global Wi-Fi roaming
- BMW brings LTE connectivity to its vehicles
- More smartphones connect to Wi-Fi hotspots than laptops
- Ruckus smart Wi-Fi deployed by Brazilian operator
- Carrier WiFi could grow rapidly with ANDSF
- Next generation WiFi hotspot technology starts commercial trials
- Passive radar based on mobile radio detects boats and planes
- Murata turns to the Internet of Things
- IBM and Semtech bring open standards to IoT
- Bluetooth SIG announces Bluetooth 4.2, targets IoT
- GSM-R boom to continue
- Wireless implants used to kill bacterial infection
- Millimeter wave technology to drive small cell backhaul market
- UHF could usher in 'super-Wi-Fi'
- IoT application platforms see steady growth
- Wireless retina based on nanotechnology film
- Huawei looks towards 5G with industry partners
- Catcher drones to geo-fence industrial sites
- Fundamental constants: How variable are they really?
- SiRFusion enables accurate indoor location without new infrastructure
- The battle for the future and viability of 5G is in R&D
- RF/Microwave Instrumentation Â“SÂ” Series Amplifiers
- Application Guide to RF Coaxial Connectors and Cables
- Selecting Microwave/RF Cable Assemblies for Reliable Performance Over Time
- 5 Best Practices for Designing Flexible Test Stations
- Solutions for Millimeter Wave Wireless Backhaul
- Putting FPGAs to Work in Software Radio Systems Handbook